Sunday, July 25, 2010

Television

Television has been around for as long as we can remember that, it has come to be a part of our everyday lives and we never bother to ask where TV came from and why it is so necessary in the 21st century.

Television has become so important and paramount that big firms spend a lot of money to have their adverts aired on TV and journalists and other professionals working on TV are seen as celebrities because of the fame that TV has brought them.

Experts agree that television is so influential that, it has been researched and revealed by the Dependency Theory of Communication Theories, that 'the more you rely on the media for information, the more likely it is to influence you. In other words, whenever you are in need of any information and your only source happens to be the TV you are likely to stay glued to it, until you get what you want.

The influence of TV on the youth especially, has reached the awareness of the National Broadcasting Commission and TV programmes are now licensed and rated and offenders of this rule are  sanctioned.

It is no false statement that, with the kind of influence that TV posses, it has the ability to reposition a society with a large percentage of its youth involved in societal violence. Why do you think WHO and other UN organisations sensitize people of the world through TV! 

A lot of youths look up to becoming like the celebrities they see on TV and that is the more reason that these so called stars are careful of what they do because they know that people are watching.

We can not control the programmes that are shown on TV but we can control the once we watch, lets not be negatively influenced, lets make our society better.